Author:Martin Halmarick

Martin Halmarick

Q&A with Martin Halmarick – Managing Partner at Ecleva

We have a chat with Martin Halmarick, managing partner at ECLEVA.

 Martin Halmarick

  • Where are you based?



  • Where did you grow up?

I grew up in Sydney but spent a year in Mendoza Argentina as an exchange student which was an awesome experience.


  • Where did you attend Uni?

Macquarie Uni, Bachelor of Science, University of New England, Graduate Diploma in Project Management and Macquarie Graduate School of Management, Post Graduate Diploma in Marketing and Management


  • What does your role involve?

As an owner of a business you need to set direction and empower staff to deliver on your vision.


  • Tell us about a typical day

A typical day involves working with our team to deliver innovative solutions to our clients and managing the exciting challenges along the way.


  • What do you do outside work?

Spend time with family and friends enjoying life. I volunteer at my two sons’ rugby club, refereeing and coaching my eldest sons under 10 team. I a firm believer that the more you put into things the more you get out of it. We also like to spend time at the beach in summer and you can often find me bowling medium pacers on the mid north coast of NSW beaches.


  • Most interesting job you’ve had in your life and why?

Managing a small business because it’s always challenging and exciting. The feeling of starting with nothing but an idea and building something of value for my business partners, staff and customers is very rewarding. I’m inspired by people who are willing to take calculated rewards and the dedication to see it through to the end.


  • How do you get to work?

Drive my car.


  • What’s it like in the office?

We pride ourselves on creating a culture where everyone feels confident to speak their mind and embrace innovation. A common theme is respect, I’m a firm believer in providing an environment where the best versions of people can thrive. Our key values are, Enterprising, Collaborative, Engaged and Integrity and through this environment we can produce innovative ideas, simply delivered. I feel that this is more than a catch phrase for us.


  • What motivates you?

I have a strong sense of responsibility to my family, staff and customers and when I start something and provide promises I am focused on making it a reality. I don’t like being a ‘me too’ person or company, I am driven to be innovative and clever and to explore how technology can be used to improve people’s lives, that gets me up each day and excited.


  • What’s one of the favourite songs you’ve listened to lately and why?

Boston – More than a Feeling – I know, not very rock like but it’s a cool tune to belt out in the car as you are driving along.

Campus Sepia

Social Engagement for Education – time to get on the train

What are prospective and current students saying about your Institute on social media? Do they like the enrolment process? How was the last open day? Can they find things online? Are you providing the right content? How do you find out about these things?


Your students make decisions based on user reviews and online discussions. Conversations that were once had in person now take place on Facebook, Snapchat, Twitter and other social mediums. People are more informed, and they’re getting their information in new ways, from new sources.


The good news is that with Microsoft Social Engagement, you can now listen, analyse, and drive engagement all within Microsoft Dynamics CRM. You can jump in and engage with your customers, reaching them in ways never before possible. Doing this is not just a nice to have, but is a critical new process all education marketers need to harness or risk become obsolete.


How are your social vital signs – check it out!!  Social Engagement covers a broad range of sources—Twitter, Facebook, videos, blogs, and news syndication. Spot trends and receive alerts about how people are feeling about your courses or brand so that you can shape your messaging and enrolment conversations more effectively. You can even identify your key influencers.  Identify problems with perception, address them immediately via your own social media channels and manage each student individually via Student Services Case Management solutions.




The robust analytics of Microsoft Dynamics social CRM gives you more insightful and interactive analytics with richer data to gain a true understanding of your Institute on topics that matter most. Microsoft Social Engagement’s visual filter allows you segment your data by source, sentiment, location, or author.


You can add social data in Microsoft Dynamics CRM — on dashboards or on any forms, like Accounts or Campaigns. Integrate social interactions into an end-to-end customer journey, with the ability to create leads, opportunities, or cases from social posts, right within Microsoft Dynamics CRM Online. Help your front-line sales, marketing, and service teams deliver amazing customer experiences. Plus, social engagement doesn’t have to be limited to a few individuals in your marketing organisation.




Empower teams across admissions, marketing, and student service to collaborate with customisable streams from a combination of sources. Build deeper relationships with students by empowering them to engage with social communities on Facebook and Twitter.


How can we help you get there? Our EduRe CRM solution is a suite of tools designed and developed for the education sector on the Microsoft Dynamics CRM platform that will improve your student and commercial engagement outcomes. To learn more about Social Engagement please visit us at  or call to organise a demonstration.